I talk, I watch, I tweet…
I was looking into some stats the other day around the usage of social media and how it’s shaping how we use (and discuss) the big events in the news.
If you start off and use the latest Kate / William Royal wedding saga it’s evident how much digital chat it got purely from looking at your own social media pages but, in actual fact it score 74 updates per second (facebook) and 68 updates per second (Twitter) – Unbelievable numbers but still only rated as Number 6 in the top 10 web events of all time.
So what was the top 3 (according to Akami)
- World cup qualifiers/Wimbledon match (June 24th) : 10m vpm (meaning 10 million page views per minute: to the web)
- Champions league / European cup (Nov 3rd): 6m vpm
- Wold cup championships (June 3rd): 6m vpm
Interestingly again is that this trend appears to only be going from strength to strength as all of the top 10 happened in the last 12 months (suggesting ongoing growth or accessibility of WWW) but also 4 were current affairs driven and 6 were sport driven.
Even when we can’t be out of home, involved in the action be it with mates or in the local – we’re still craving opinon, debate and banter – and logging in is giving us the ability to do just that.
For brands the impact of real time advertising to move to the next level is immense (for brands brave enough to take that leap) and, for people, we continue to shun real world and become more involved than ever in relationship with our brightly lit, temptingly tappable, laptop friends.