Noeldle…

Okay – so I know it’s February, and I know Xmas is well and truly over (and they are selling easter bunnies alongside valentines crap in my local garage) BUT I stumbled across this viral when I was looking over the IAB showcase winners from last year and it made me chuckle!

I love the way AKQA, and the client, have embraced all the qualities that Pot Noodle is. Slightly grim looking, slightly (okay very) chavvy and possibly consumed by the lower end of the socio-economic scale that most brands will quietly omit from their marketing efforts.

It makes a pleasant change from brands that crop the reality out of their marketing in favour of that one sexy consumer who “happened” to fall into shot!

Love it!

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Posted on February 3, 2011, in The good, the bad and the ugly (campaigns), Think Digital and tagged , , , . Bookmark the permalink. Leave a comment.

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