It’s good to see the good people at Orange are ressurecting the internet balloon race  that saw fantastic results and a whole host of awards for Poke London a couple of years ago.

I think the problem with digital is that people get so hell bent on innovating they forget that there is room to improve on campaigns that have previously worked. Admittedly this doesn’t give brands the right to role out the same campaigns year in, year out, with small design tweaks and copy changes (to save in production) and yes, I’ve had to ressurect plenty of those for clients… But to find a formula that works, isn’t yet tired, and can be improved on is something that marketers have done for years but seems more frowned upon in the digital space.

Will be interesting to see how this campaign works in relation to the last when it launches on the 8th November but, until then, don’t forget to get your balloon!


Posted on October 26, 2010, in The good, the bad and the ugly (campaigns), Think Digital. Bookmark the permalink. Leave a comment.

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