Foursquare: In play not one to watch?

Over the last few months foursquare has been bubbling up to the surface and increasingly been viewed as one to watch for 2010.

It’s a virtual game in which participants earn badges for checking in at various locations; those that check in most become a venue’s “mayor.” By all accounts, this mechanism is as addictive as Twitter, Facebook or checking your e-mail on a BlackBerry – pete cashmore, Mashable

Powered by your mobile, and letting you check in via mobile to your current location using GPRS its become the ultimate in social networking – merging Twitter features, with Location data and, its point of difference, a gaming mechanism that is going to let users obtain real world rewards from their virtual activity.

The simple mechanic of “checking in” when you’re out and about (and conveniantly being able to synch it to your facebook / Twitter as well) puts you in control of broadcasting to your friends where you are – no need for electric tagging!

With companies begining to give offers to those checking in it wont be long before this early adopter network begins to gain in audience and brands will need to think clever to continue to engage (and reward) en masse – particularly if stats of 60% month on month continue to be sustained (and increase!)

Bars being able to offer first come first served “early bird” drink promotions, priority discounts for the “mayor” of the venue and brands being able to analyse their real world visitors (with digital tools) will undoubtedly change the ever-changing shape of social media again.

For now I’m going to keep watching, get playing, and see if how many establishments I can rule….


Posted on January 22, 2010, in Social Media, Think Digital and tagged , , , , , . Bookmark the permalink. Leave a comment.

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