Pants man

After watching last nights Apprentice and hurling insults at the poor individuals as you can do in the luxury of my own home I felt that Philips pants man pitch took it to a whole new level.

It reminded me of many late brainstorms when no ideas have come and you all start to lose it slightly – you let a tangent get carried away too much and begin to come up with the insane ideas but someone sensible in the room will bring everyone back down to “marketing” earth. I loved the fact that they went with the idea, I love the idea of pants man and I wonder if kellogs will ever launch a limited edition pants man pack….

So this post is an ode to the pants man creative pitch – if only…


Posted on April 23, 2009, in Masters research and tagged , , . Bookmark the permalink. Leave a comment.

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