Mow the lawn

“feeling rough around the edges? Feels great to trim the hedges”
An ad for Black and Decker? Nope an ad by Wilkinson Sword.
Tongue in cheek look at keeping your “topiary” in shape….
Not sure it will be making prime time TV viewing but having been uploaded on the 31st March to Youtube and currently standing at 211k views it’s an interesting way to get a bit of personality across in a product that is normally pretty standard in its advertising techniques.
Designed by Them London it seems they’re continuing to have fun with razor blades following in their previous poodle parlour this one still dances away from”bikini” line shots and whilst its slightly cringey the tune is catchy and as I type this I’m singing aloud “mow the lawn….”


Posted on April 12, 2009, in The good, the bad and the ugly (campaigns), Think Digital and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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