Compare the meerkat: Part 2

I’ve been surprised by how many people are still viewing my thoughts on the Compare The Meerkat campaign by compare the

Launched just after Christmas the brave brand marketeers went for memorability using a fluffy persona (cadbury’s gorilla anyone?!) and went on to take the campaign through every medium possible. This is the part that interested me. Working for a full service digital agency I know how difficult it is to get absolute integration. Having multiple agencies and stakeholders all buying into one idea and being able to execute cross channel is a challenge for the marketing manager and ensuring all are on board but its something that VCCP managed to spearhead and achieve.

So its full offerings:

Spoof website

TV ads

PPC search





Had to just update this to include the bloopers!


Posted on March 21, 2009, in Campaigns, Marketing Stuff and tagged , , , . Bookmark the permalink. 1 Comment.

  1. doublemadforit

    This campaign could just run and run, I wouldn’t be surprised if Alexandr had his own spin off or at least some merchandise.
    There is a new ad due out on Sunday and you can get a first glimpse here:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: