Mumbai, Masters and my Mum

I’m due to go on holiday in 8 days time – judging by the news, the foreign office and my Mum I wont be going.

I was due to head off to Mumbai for 3 weeks of travelling, spending some time in the city before heading to the beaches of the South, the plantations in the middle and then heading out through Chennai. It’s now back to the drawing board and with a travel claim for cancellation in progress, 1 eye on the news, and the other on the laptop I start to formulate Plan B.

With the disruption in Thailand (2nd choice), Strength of the $$ (Hawaii and US) and a previous 3 month trip to Mexico – Sri Lanka came up next in line. From here, being internet saavy, relatively good at searching and narrowing down prospects I suddenly realised how much power Google and it’s algorhythm suddenly has. Typing in for accomodation the normal suspects come out – Opodo, Expedia, Trip Adviser… All great sites but none of which help me get off the beaten path. Repeated variants and getting to page 3 and 4 of Google I start to see some sites and immediately the power of the affiliate travel sites become apparent after the 20th travel content syndicate pops up with the same descriptions, same prices and same content…

It makes you wonder if the internet was stripped of Google (and business parallell attempts to stay top of the pack) would the internets landscape be better or worse… Likewise if all the duplicate content was removed would the web be an easier place to navigate for consumers? If the collective is so powerful why do we continue to happily browse the same pages time and time again, just in different colours. You wouldn’t wander into 20 travel agents so why do we happily browse 20 online stores? Is fun browsing actually compilcated navigation, duplicated content and “stuff thats hard to find” in disguise?

That I cannot solve (but for my next project could have fun investigating) – meanwhile Sri Lanka accomodation ideas on a postcard….



Posted on November 27, 2008, in Masters and tagged , , , , . Bookmark the permalink. 1 Comment.


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